To be recognized as an exemplary franchise group in the Applebee’s system and the restaurant of choice in our neighborhood by…”showing we know” in all that we do and “showing we care” to our guests, team members, vendors, and shareholders resulting in…creating memorable experiences by “ensuring a great first and last impression” and making sure “our guests feel valued” in our restaurants and our communities so that our neighbors come back to “see us tomorrow.”
Respect your team; treat them as you would like to be treated.
Integrity is everything, act as an owner.
Cleanliness and attention to detail in all aspects of your restaurant.
- Increasing “traffic” is the basis for company growth
- Hire, and retain, the right associates that will make you successful
- That we are in business to make a profit
- That being brilliant with the basics is the foundation before interpretation
- That clean restaurants, and cleanliness, are core to our culture
- That performance is the only basis for reward
- That a positive attitude is the most important attribute
- That communication begins with listening, and is more important than speaking
- That new ideas come from within
- Those when in doubt do the right thing because it’s the right thing to do
- That celebrating success breeds more success
- That change is a core ingredient of improvement